Are oil coolers created equal?

Hey guys, just wondering how the anatomy of oil coolers differs between something like this:
http://cgi.ebay.com.au/ws/eBayISAPI.dll ... K:MEWAX:IT
... and this:
http://www.pwr.com.au/?gclid=CKqC9cH7gq ... ucts/s=os/ (plate and fin type)
Obviously there is a significant price difference between the two and who knows what the fittings are like on the eBay item, but from a club level motorsport point of view (i.e. mostly 3-7 lap circuit sprints), is the price difference justified?
Any advice would be greatly appreciated.
Simon
http://cgi.ebay.com.au/ws/eBayISAPI.dll ... K:MEWAX:IT
... and this:
http://www.pwr.com.au/?gclid=CKqC9cH7gq ... ucts/s=os/ (plate and fin type)
Obviously there is a significant price difference between the two and who knows what the fittings are like on the eBay item, but from a club level motorsport point of view (i.e. mostly 3-7 lap circuit sprints), is the price difference justified?
Any advice would be greatly appreciated.
Simon